Team 4Play Cycles

4Play Cycles was formed by Adam Stitt in 2001 who moved up to Cumbria from Liverpool. Having worked as a mechanic in bike shops in Liverpool for many years Adam decided it was time to set up on his own .

Cumbria was the obvious location to allow Adam to follow his passion for mountain biking and launch his own business at the same time. Starting out by doing repairs at home, Adam has gradually built a successful business, opening his first Cockermouth shop in Kings Arms Lane in 2002. This was so successful that larger premises were needed quickly, so Adam moved to Market Place, where 4Play Cycles still remains.

Adam is very proud of what he has achieved from small beginnings; and the warm friendly welcome you'll get when you walk through the door is true testament to the history of the business and its origins. 

At 4Play cycles we like to think we have something for everyone, regardless of what stage of your cycling journey you're on. From a toddler’s first shaky steps on a balance bike, something to pop into town on, a new adventure into mountain biking, or a super-slick road bike to churn up the miles....and everything in between.

The 'no pomp and no frills' attitude in the shop means you get our friendly, honest advice, which we pride ourselves on. We always aim to give you as much information as possible so that you make the right choice within the right budget.

Come and see us...the kettle’s always on!

One Life, Two Wheels, 4Play. 

Meet The Team

Name: Adam Stitt

Postion: Owner / Dogsbody

Birthtown: Liverpool

Current ride: Rocky Mountain Altitude and my trusty Shan hardtail!

Piece of kit I don't leave home without: Gorilla tape and cable ties...
if it cant be fixed with cableties and tape, you obviously haven't
used enough of them.

Cycling hate: Valve caps.

Worst cycling injury sustained: Fractures...multiple: collar bone, wrist, ribs....the list is quite long!

Favourite cycling saying: "Finding an extra gear on a steep climb is
like finding that fiver in an old coat pocket! Bonus!"

Riding my bike makes me feel: "Alive"



Name: Stephen Vear

Position: Freelance Mechanic / Chief greasemonkey / Bearded wonder.

Birthtown: Louth, Linconshire.

Current ride: My beloved Stooge.

Piece of kit I don't leave home without: Ion waterproof jacket. Its so light, breathable, packs down really small and has a hood that fits over your helmet. Let's face never know when it's going to rain/hail/snow around here, even on a sunny day.

Cycling hate: Punctures.

Worst cycling injury sustained: The classic - broken ribs.

Favorite cycling saying/quote: "I thought of that whilst riding my bicycle" - Albert Einstein on the theory of relativity.

Riding my bike makes me feel: Happy.



Name: Hilary Stitt

Position: The wife / behind the scenes organiser / cake provider

Current ride: The only wheels I use at the minute are pram ones, but I love riding my beloved daisy bike.

Piece of kit I don't leave home without: Baby wipes!

Cycling hate: Tree roots...!

Worst Cycling injury sustained: It's ages ago now...but the biggest bruise ever known on my thigh from a trip over the handlebars.

Favourite saying/quote: You can't buy happiness, but you can buy a bicycle, and that's pretty close.

Riding my bike makes me feel: Out of breath.