Alpinestars

Alpinestars are manufacturers of some of mountain biking's (and motorcycling's) most coveted and technically advanced protective equipment and apparell. Carefully crafting great products such as body armour, mountain biking shorts, jackets and tees - as well as gloves and accessories, Alpinestars' heritage and attention to detail is evident in everything they do.

"In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon. Based in the small Northern Italy town of Asolo and with the perennial Alpine star flower as it's namesake, Mr. Mazzarolo began producing the first products bearing the Alpinestars moniker. At that time a new sport called motocross was establishing itself and becoming quite popular across Europe. Very much aware of the sport, Sante realized an opportunity to apply his talents and technical acumen to design a new type of footwear that would meet the protective needs and demands of this beautiful yet brutal form of athleticism. The revolutionary boot that Mr. Mazzarolo produced would become an archetype for motocross protection."

Alpinestars' bike clothing and body armour is particularly well suited to the 'gravity' end of the MTB market, with strong links to BMX, Downhill, Enduro and Free Ride. With this in mind you can be sure that their clothing and equipment is built to stand up to the rigours of Lake District riding.

Now, 4Play Cycles brings this Italian legend of cycling and motorcross to Cockermouth, Cumbria, so you can look good and stay safe while riding in the Lake District and even further afield.

"Now, over 50 years later, Alpinestars has outfitted countless world champions past and present and produces the highest level of performance and protective footwear and apparel. To this day, Alpinestars' legacy of motorcycle racing and its roots in Italian artistry are stitched into every garment."

View the full Alpinestars technical cycle clothing and protective equipment range at alpinestars.com